Higher ed learns lessons in attracting students

Tim Goral's picture
Wednesday, September 4, 2013

Kiersten Slawter didn't have to go far to find her dream college. The Berks County native, a graduate of Twin Valley High School, knew Albright College was her top choice the moment she stepped on campus.

But her mother and father had a hard time getting past its roughly $47,000 price tag for the coming academic year's tuition and fees. They suggested she consider some of the less-expensive state universities, so she applied to Shippensburg, Bloomsburg and Millersville.

It wasn't until Chris Boehm, Albright's director of admissions, visited her high school last fall that Slawter even dared to think Albright could be an option. Boehm explained that the college wanted to increase enrollment and was making a promise to meet all the institutionally determined financial needs for members of its incoming class.

"When he handed me the paper about how they were planning to meet all my need, I was ecstatic," 18-year-old Slawter said. "Finally, I can go to the college that I want to."

Read more »