Higher Ed CRM firm TargetX adds Rutgers, Richmond, Bryant and Towson to list of schools in the cloud

Lauren Williams's picture
Wednesday, May 22, 2013

CRM company TargetX, a leading provider of customer relationship management technology to higher education, has added to the growing list of colleges who rely on its cloud-based system to improve their student recruiting.

Among the latest institutions to select TargetX's recruitment CRM technology are:

-- Bryant University in Rhode Island

-- Rutgers University Business School in New Jersey

-- Towson University in Maryland

-- University of Richmond in Virginia

TargetX offers both technology tools and consulting services to help colleges build relationships with their most important constituencies. Its flagship product is the first CRM built expressly for higher education on the development platform of Salesforce.com, the worldwide leader in CRM and a pioneer in cloud

TargetX's "Recruitment CRM" helps colleges manage, integrate and automate the process of student recruitment from the first point of contact through enrollment. Among its strengths is built-in electronic communication, including the leading email broadcasting tool in higher education marketing. It is also fully integrated with a powerful event manager and online application.

"Our CRM tool is emerging as the clear choice for schools looking to recruit more efficiently and effectively," said TargetX CEO Brian Wm. Niles.

Building on its success with recruitment, TargetX last year announced that it was expanding into the advancement and student-retention areas with two new CRM tools in the cloud. The introduction of "Advancement CRM" and "Retention CRM" means colleges can now take advantage of shared systems across the campus, becoming more efficient and cost-effective in their efforts to build relationships with key

"It's exciting to see how many colleges are embracing change and opting for a cloud-based recruiting solution like TargetX's CRM," said Niles. "It bodes well for our student-retention and advancement tools since IT departments are looking for products that greatly improve efficiency, reduce costs and can be expanded across campus. And that's what they can look forward to with our Enterprise CRM."

About TargetX

TargetX is a higher education CRM company that provides an enterprise-wide solution to help colleges build relationships with their most important constituencies, including prospective students, current students, alumni and potential donors. The company's Enterprise CRM is built on the powerful development platform of Salesforce.com -- the worldwide leader in customer relationship management and a pioneer in cloud computing. With its 15-year reputation for innovative technology and industry expertise, TargetX has become one of the most trusted CRM providers in higher education.

To learn more, visit www.targetx.com.

About Salesforce

With over 100,000 customers, Salesforce.com is the world's leading cloud computing company and is pioneering the shift to the "social enterprise," which encourages organizations to embrace the social web and use it to connect with customers and prospects. TargetX chose to build its flagship CRM products on the Force.com platform that powers the Salesforce CRM tool. Users can add to the capabilities of their TargetX system through more than a thousand add-on products via the Salesforce AppExchange.

For more information, visit www.salesforce.com.