Helix Education, a world class provider of student life cycle technologies and services, has enhanced its compliance management services, now automatically performing deeper monitoring and even more frequent audits on behalf of all of its CPL clients. This increased visibility into the online inquiry generation process will help schools understand exactly where infractions might occur and take the necessary steps to quickly and efficiently correct any problems.
"We take compliance management very seriously and it's important to us that all of our clients benefit from consistent, proactive monitoring for the highest level of protection," said Brittany Smith, VP of Media at Helix Education. "As stricter rules for higher education marketing and recruitment are enforced, schools need to be aware of potential issues surrounding Internet lead generation even before they might occur."
Helix Education is customizing compliance management support to fit the scope of each of its client's needs. Services include regular and ongoing identification of known and unknown URLs, marketing guideline and TCPA audits, call center monitoring, creative reviews, and more.
Despite the tightening of the regulatory environment, online inquiry generation continues to be an integral part of schools' enrollment marketing plans. Helix Education's CPL Media Management solution, with the enhanced compliance management services coupled with the Lead Confidence Toolkit, help schools maximize the integrity of their online practices, making sure their brands are well represented and their leads are of the highest quality.
"Our clients know they are not alone as they try to navigate the regulatory waters. By helping them streamline, track and document their online lead generation processes and results, they can more confidently connect with the right prospective students," said Smith.
About Helix Education
For over 25 years, Helix Education’s innovative technology platforms and data-driven Marketing and Enterprise Services have helped higher education institutions find, enroll, retain and teach students. Its configurable SaaS-based CRM, Helix Retention, delivers a robust, scalable and highly flexible solution to enable retention strategies unique to each institution’s needs and their students. Additionally, Helix LMS, the company’s comprehensive and SaaS-based online learning platform, is the only solution in higher education designed to deliver a single platform to serve competency-based, on-campus, online, or continuing education formats. Helix LMS was recognized by EDUCAUSE’s Next Generation Learning Challenges Grant and the Bill & Melinda Gates Foundation as a promising technology to support breakthrough learning models. With a deep bench of education industry innovators, Helix Education offers consulting, instructional design, program development, and more to support the different learning approaches currently being used and adopted by institutions. For more information, please visit www.HelixEducation.com.