Haverford College Joins Reeher Fundraising Platform to Increase Annual Fund Retention

Ann McClure's picture

Reeher LLC announced that Haverford College has joined the Reeher Platform, a leading software service that improves higher education fundraising management. The private Haverford, Penn.-based college, which serves approximately 1,200 students and more than 13,000 alumni, parents and friends, is using the Reeher Platform to increase retention of donors to its Annual Fund, as well as identify and predict the best new prospects.

“For a school of our size, we’ve developed a sophisticated and well-resourced alumni relations and annual giving program, and have benefited with a strong annual fund participation rate of 48 to 50 percent,” says Craig Waltman, senior associate director of alumni relations and annual giving at Haverford College. “We noticed a pattern of some donors giving only every other year or every third year. This on-again, off-again pattern had been happening for awhile, and we needed to understand and address it to continue Annual Fund growth.”

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