Grand Canyon University's business model succeeds, but education rankings lag

Stefanie Botelho's picture
Tuesday, March 11, 2014

A camera pans the college grounds. Flashes of purple, the school’s color, burst onto the TV screen. You see students marching in the band, studying in classrooms, cheering wildly at a basketball game. At the end, a student blows a kiss at graduation. The campus is like a supermodel. There are no bad angles.

“Grand Canyon University,” the announcer says as the 30-second TV commercial draws to a close. “The quality of a private, Christian education. The affordability of a state university.”

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