Gaining traction for your financial literacy program

Lynn Russo Whylly's picture

Today’s students are facing higher costs, greater debt and continually changing financial aid policies, yet many don’t have a clear understanding of how their financial decisions can impact their education and their future. Institutions are beginning to respond to the need for financial literacy programs, but face a major hurdle gaining traction and commitment on campus, stemming from the fact that financial literacy does not naturally fall under any one college department’s responsibility. Instead it has many touch points of concern during a student’s college experience. This was clearly evidenced by the variety of reported departmental “homes” of the financial literacy educators in attendance at the recent inaugural Texas Association for Collegiate Financial Education Professionals (TACFEP) conference.