Fundraising At Grand Valley State University Down 43 Percent In 2012

Ann McClure's picture

Coming on the heels of a recently completed fundraising campaign, financial gifts to Grand Valley State University fell in fiscal year 2012, coming in at $8.2 million.

That’s down 43 percent from 2011, the final year of the university’s “Shaping our Future,” campaign. A total of $97 million was raised for the campaign, which kicked off in 2007 and helped foot the bill for various projects, including the university’s Mary Idema Pew library and L. William Seidman Center.

Karen Loth, GVSU’s vice president for University Development, said the drop in giving was expected considering the recent conclusion of a major fundraising initiative. The university wouldn’t, for example, again reach out to donors who just made a significant financial commitment to the university.

“It’s the natural order of campaigns,” she said. “Every college and university sees this.”

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