FolderWave, Inc., a provider of cloud-based products and services designed to substantially improve operational aspects of Higher Education, is continuing its focus on helping institutions automate key business processes by significantly enhancing its Customer Relationship Management (CRM) module. The CRM offering can be a stand-alone solution or bundled with other FolderWave modules, depending on a school’s specific needs.
FolderWave views the CRM concept as central to the entire Enrollment management process. While the FolderWave CRM is unique and can be used in a standalone capacity, if used in conjunction with other FolderWave modules it has the ability to integrate data, process and manage communication all in one place. By including CRM communication and service requirements as part of an overall admissions management strategy, institutions may also increase the power of analytics, metrics, and satisfaction indices.