Families Seeking ‘College Knowledge’ Increasingly Hire Private Consultants

Ann McClure's picture
Friday, March 30, 2012

The gap between what high school students and their families believe they know about college admissions and what they actually need to know can be larger than they think.

But depending solely on already taxed public school guidance counselors isn’t realistic anymore, say national counseling experts.

Today the average nationwide ratio of students to counselors is 459 to 1. And while counselors remain a key component of a student’s college-planning team, the “college knowledge” that families seek increasingly is coming from the private sector through college admissions consultants.

Membership in the Independent Educational Consultants Association, one of several national college consultants’ groups, has been growing at 20 percent annually, said Mark Sklarow, the group’s executive director.

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