Experian QAS updated its online address validation workflow to better accommodate mobile devices. The enhancement is designed to minimize user drop-off and improve address, email and phone data capture in the mobile channel. This reduces the costs and inefficiency associated with poor data quality.
“Our prebuilt workflow has always allowed our customers to capture contact information in the most effective way,” said Thomas Schutz, senior vice president, general manager of Experian QAS. “Now that same workflow has been reconfigured to take into account the variances of typing contact information on a mobile phone. This allows companies to ensure the accuracy of contact information collected through a mobile device without inhibiting the user experience.”