Experian QAS launches real-time IP address intelligence product

Ann McClure's picture

Experian QAS launched Visitor IQ, a real-time IP address intelligence product that utilizes summarized demographic data to provide insight on otherwise unidentified Website traffic.The product allowing colleges and universities to adjust Website displays to ensure effective offer strategies and capitalize on each online interaction.

“We have always helped companies optimize the ecommerce channel through accurate data quality,” said Thomas Schutz, senior vice president, general manager of Experian QAS. “With Visitor IQ, we can help companies better understand their Website visitors, allowing them to increase conversion by customizing displays based on geographic consumer details.”

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