Experian QAS launches a real-time data enhancement product

Ann McClure's picture
Wednesday, May 16, 2012

Experian® QAS®, a part of Experian Marketing Services and a leading provider of address verification software and services, today launched Prospect IQ, a data enhancement product that enables organizations to gain a deeper understanding of their consumers by allowing them to leverage Experian ConsumerView data and make effective business decisions in real time.

“We are excited to add Prospect IQ to our core set of data quality tools,” said Thomas Schutz, senior vice president, general manager of Experian QAS. “We have always helped companies to save money and improve customer experience with accurate contact data. Now, with Prospect IQ, we can enrich this data in real time, enabling dynamic, customized offers that significantly impact the bottom line.”

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