Experian QAS Launches New Online Email Address Cleansing Services

Ann McClure's picture
Friday, November 18, 2011

Experian QAS today launched email cleansing on its ecommerce site. The new service allows organizations to upload email address files for cleansing to increase the accuracy of email campaigns and raise deliverability rates.

“Email is typically the most utilized piece of contact data within an organization, and the channel can provide a high return on investment for marketing departments,” said Thomas Schutz, senior vice president, general manager of Experian QAS. “While the message of an email is important, it is essential to ensure that the email address is valid, so that as many contacts as possible receive the email messages. This new tool allows organizations of all sizes to clean emails on an ad hoc basis to improve marketing campaign results.”

These services are available now at http://www.qas.com/email-address-cleansing-software.htm?tid=2936.

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