Enrollment Rx's first telecenter solution on Force.com for higher ed

Stefanie Botelho's picture
Thursday, April 24, 2014

Enrollment Rx, the leading provider of cloud-based Constituent Relationship Management (CRM) solutions for higher education, today announced the first telecenter solution built on Force.com to address the unique needs of the higher education market. Highly customizable and completely integrated with Enrollment Rx’s suite of CRM solutions, the new telecenter management tool enables institutions to create efficient calling campaigns that nurture relationships across the entire student lifecycle.

“Higher education institutions are increasingly looking to telecounseling as a targeted, high-touch way to stay competitive in today’s race for attracting and retaining the best students,” said Lawrence Levy, president and CEO, Enrollment Rx. “With the introduction of the telecenter system, we’ve delivered comprehensive call center management functionality that integrates with our suite of higher ed engagement solutions to organize inbound and outbound calling campaigns, on a highly customizable platform that far surpasses the rigid systems of the past.”

The Enrollment Rx telecenter solution delivers visibility into calling campaign activity and results in a single cloud-based platform that spans the constituent lifecycle. This includes: recruitment (e.g. college fair follow-up), admissions (e.g. seasonal outreach to close applications before admissions period ends), retention (e.g. calling high-risk individuals who haven’t registered or who have low attendance), student life (e.g. phone-a-thon for campus-wide event) and advancement (e.g. capital campaigns.) The high-volume interaction tool extends the value of CRM, supporting institutions on their quest to keep the constituency engaged. Functionality includes:

· Integration with Enrollment Rx’s Lifecycle CRM solutions - to create logic-based scripts on any related data and historical conversations for prospects, applicants, students, alumni, or other constituent pools, which can be immediately presented to agents.

· Dynamic Calling Queues – create on-the-fly queues to communicate specific targeted events or campaigns.

· Administrator Dashboard – set priority lists for each queue and each agent, with simple management of call times, call dispositions, wrap-up codes and call-back appointments.

· Native Connection to salesforce.com’s Call Center CTI – connect natively to salesforce.com call center CPI adapter functionality for easy set-up of click-to-dial.

Enrollment Rx’s telecenter management solution is available immediately.

Built on salesforce.com’s cloud computing platform, Enrollment Rx increases efficiencies and enhances relationship management across various departments and campuses, creating new opportunities to engage withstudents, alumni and a host of other constituents across the entire studentlifecycle. Enrollment Rx’s full suite of Higher Ed CRM solutions includes: Enrollment Rxenrollment management, Retention Rxretention management, Placement Rxcareer services management, Alumni Rxalumni relationship management and StuTraxStudent Information System.

About Enrollment Rx

Enrollment Rx is a higher education technology vendor, which provides innovative cloud-based CRM solutions thatspan the entire student lifecycle. Built on salesforce.com’s cloud computing platform, Enrollment Rx puts enterprise-class functionality and limitless scalability within reach of any size school. Academic institutions like theUniversity of Miami, Babson College and Saint Louis University rely on Enrollment Rx to eliminate business process inefficiencies, maximize constituent engagement, and future proof their business for tomorrow.