Eastern Virginia Medical School transforms online presence with TERMINALFOUR

Lauren Williams's picture
Wednesday, November 20, 2013

TERMINALFOUR (www.terminalfour.com), a leading web content management (WCM) company, today announced that it has delivered a WCMS and digital engagement solution to Eastern Virginia Medical School (EVMS) to transform its entire online presence. As a result EVMS has bolstered communication and collaboration with current and prospective students, global research partners, 400,000 patients and 3,000 faculty, residents and staff.

EVMS has a breadth of social, academic and business remits that require personalized and focused communications. It operates a decentralized model of content ownership and responsibility across departments, reflecting unique performance metrics such as, recruiting the highest quality medical students, attracting new research partners, community engagement and quality medical services.

To deliver a consistent EVMS brand to its local, national and international audiences, it decided to invest in a centralized WCMS and digital engagement solution, for both its public site - www.evms.edu - and its internal, personalized intranet.

Natalie Semmler, web technologies manager, EVMS said, "Our online communications are an integral part of our engagement with all our stakeholders. It is the most influential platform to not only convey our core philosophy of 'community focus, world impact' but also to help fulfill our strategic business goals."

EVMS is in a growth phase. It recently increased enrollment in nearly all of its 12 medical and health professions programs. In addition, it continues to source and secure research grants, alumni donations and international collaboration partners to advance its role as a pioneering medical school and research center at the forefront of medical advancements.

"TERMINALFOUR is helping connect all the dots. They've helped us create a cohesive experience and build a unified voice across our digital activities," said Semmler.

Piero Tintori, CEO of TERMINALFOUR said, "EVMS is a classic example of an institution rising to the challenge of digital engagement. Its diverse audiences, its broad communications remit, its strategic business goals coupled with its community and academic charters really put a lot of pressure on its online initiatives. They have embraced these challenges head-on and proactively put processes, technology and support in place to deliver on all these responsibilities, all under a united EVMS brand.

"We're delighted to be working with EVMS and are proud that TERMINALFOUR will play such a significant role in supporting its online communications and community engagement activities," he concluded.

About TERMINALFOUR

TERMINALFOUR is a digital engagement and web content management platform for higher education. We enable Universities and Colleges to drive student recruitment, retention, alumni fundraising and research promotion by maximizing the effectiveness of their digital and content strategies. For more information visit: www.terminalfour.com

About Eastern Virginia Medical School

EVMS opened in 1973, the result of a grassroots effort to improve health in the region of southeastern Virginia known as Hampton Roads. EVMS focuses on the needs of its community, but the impact of its innovative research and high-quality patient care is felt worldwide. The collaborative culture at EVMS draws like-minded students and faculty from all over the country, encourages a multidisciplinary approach to health care and emphasizes translational research. In just 39 years, the school has grown from 24 students to an economic footprint exceeding $824 million annually. Our vision is to become the most community oriented school of medicine and health professions in the nation. Learn more at www.evms.edu