Dixie Name Change Study To Be Unveiled Wednesday

Ann McClure's picture
Thursday, January 10, 2013

Officials will on Wednesday night unveil the findings of a study on whether Dixie State College should take on a new name as it becomes a university, a discussion that has sparked controversy.

Sorenson Advertising will present the results of three months of interviews, meetings and surveys at an event scheduled for 7 p.m. at the Avenna Center Cox Auditorium, 225 S. 700 East in St. George. There is no public comment time scheduled for the hour-long presentation, according to college spokesman Steve Johnson, though people can weigh in online afterwards at http://dixie.edu/namechange.

Many, though, have already made their thoughts known on what’s become a fraught issue in recent weeks.

The St. George City Council unanimously passed a resolution last week recommending the word "Dixie" remain in the name, calling it "the single-most important term for the branding of Dixie State College," according to the St. George Spectrum newspaper.

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