Not long after becoming president at Metropolitan State College eight years ago, Stephen Jordan shared with the school community his plan to make it the pre-eminent urban institution in the nation.
At the time, Jordan admits, there were two reactions: polite snickering and outright guffawing.
"There were people, even internally, going, 'That's not us, we can't be that,' " Jordan recalled. "When we first started looking at people's perception of us, it was that we were cheap, the place anybody can get into. ... There was no focus to the institution."
Today, Jordan says the school — which last year became Metropolitan State University of Denver — is ahead of schedule and aiming to let the public know how far it has come. In June, the school's Board of Trustees, meeting in a conference room in the new $62 million Student Success Center, approved a new branding effort, centered on Metro's impact on individuals and throughout the state.