Datamark, the leader in data-driven enrollment marketing, has enhanced its Lead Confidence Toolkit for managing lead quality and compliance risk. Through new monitoring, transcription, data capture and confirmation functionality, schools now have greater visibility into how and where CPL leads are generated and can better monitor compliance with the upcoming Telephone Consumer Protection Act (TCPA) guidelines, which go into effect on October 16, 2013.
When the FCC begins enforcing the new TCPA regulations, schools will be required to obtain and prove “express written consent” from students prior to making auto-dialed or pre-recorded marketing calls or texts to cell phones. Schools will be required to provide clear and conspicuous consent disclosure, and the student must give consent to be contacted by the school through a documented opt-in process.
"The more we can do to help our client institutions improve and monitor outreach with prospective students, the more likely they will be able to safeguard online leads and avoid infractions," said Steve Winchester, Vice President of Solutions and Marketing at Datamark. "This is especially important now as more students not only depend on cell phones for information and communication, but also as proposed regulations for these mobile devices take effect and cause a mandated shift in a school's marketing processes and policies."
Datamark values its partnership with PerformLine™ and its PerformMatch™ technology, which monitors online lead generation for compliance. This allows Datamark to correct any potential violations on its clients’ behalf. Based on the new regulations, Datamark is continuing to leverage the PerformMatch™ technology to track regulatory, disclosure and disclaimer terms, including TCPA consent language, as well as being able to offer Call Center Monitoring that will automatically transcribe audio files into data files for more in-depth review and consent verification. All records will be kept for the required five years.
Additionally, Datamark is leveraging its partnership with LeadiD in using the LeadiD TCPA solution to confirm that the student observed the correct and approved disclosure language, and whether the student checked the consent box, it was auto-checked, or left unchecked at the time the form was submitted. Datamark can track both disclosure and consent compliance in actionable real-time, preventing clients from dialing non-compliant student inquires. Lastly, lead verification technology can help determine whether a phone number submitted on an inquiry form is a mobile line and a working, valid number. It can also detect and scrub invalid and disabled phone numbers.
In a continual effort to help client institutions navigate the ever changing regulatory landscape and protect themselves from risk, Datamark recently published the white paper, "Six Steps to Generating Inquiries in a Closely Guarded Regulatory Environment," which is available for free on its website.
Since 1987, Datamark has delivered innovative, data-driven marketing exclusively to higher education. The company provides marketing advisory research services, full-service lead generation and management, and conversion marketing solutions designed to reach, engage and motivate prospective students. Focusing on performance and visibility into the student enrollment cycle, Datamark helps schools drive higher return on their marketing investment.