KXEN, the leading provider of predictive analytics for business users, today announced that Datamark, the leader in data-driven enrollment marketing, has successfully deployed KXEN’s InfiniteInsight to improve lead quality on direct mail and e-mail campaigns for leading universities. Student campaigns using predictive models built with KXEN on average see a 40 percent response rate increase, with some campaigns realizing an increase of up to 200 percent and millions of dollars in additional tuition revenue.
“We partner with best-in-class companies to help us provide the best in digital media solutions to our clients. By allowing us to bring predictive modeling in-house and control the segmentation and implementation of our direct mail and digital marketing campaigns, KXEN has become an invaluable partner,” said Barry Cunningham, Director of Data and Analytics for Datamark. “We have witnessed fantastic results with KXEN’s easy-to-use, automated solution which has allowed us to better target students for our marketing campaigns and scale with the needs of our business in ways that simply would not have been possible with traditional, handcrafted approaches.”
KXEN’s InfiniteInsight® is used to build predictive models which prioritize lists of individuals who match a school’s specific demographic and who have a high propensity for enrollment. KXEN analyzes “Big Data” in the Datamark Knowledge Center, a proprietary system which compiles over 225 attributes that describe prospective university applicants including lifestyle, demographic, census, consumer and other data from 450 different data sources.
“Datamark understands the value of big data analysis to boost business results,” said John Ball, CEO of KXEN. “We’re committed to bringing to our marketing service partners such as Datamark, a predictive analytics solution that can address the individual business demands of their clients and produce results easily, quickly and accurately.”
Since 1987, Datamark has delivered innovative, data-driven marketing exclusively to higher education. The company provides marketing advisory research services, full-service lead generation and management, and conversion marketing solutions designed to reach, engage and motivate prospective students. Focusing on performance and visibility into the student enrollment cycle, Datamark helps schools drive higher return on their marketing investment.
KXEN is revolutionizing the way companies use predictive analytics to make better decisions on petabytes of big data. Based on patented innovations, the company's flagship product, InfiniteInsight® and its pure cloud-based platform, Cloud Prediction™, delivers orders of magnitude improvements in speed and agility to optimize every step in the customer lifecycle – including acquisition, cross-sell, up-sell, retention and next best activity. Proven with over 500 deployments at companies such as AAA, Allegro, Bank of America, Barclays, Belgacom, CBS Interactive, ING Direct, Lowe’s, Meredith Corporation, Mobilink, Overstock.com, PT XL Axiata, RealNetworks, Rhapsody, Rockwell, Rogers, Sears, Shutterfly, Stage Stores, U.S. Cellular and Vodafone, KXENsolutions deliver predictive power and infinite insight. KXEN is headquartered in San Francisco, California with field offices in the U.S., Paris and London.