The University of Colorado plans to more aggressively court donations from its graduates, as only 8 percent of alumni are donors to the school -- a figure far below the alumni-giving rate at other universities in the Pac-12.
Chancellor Phil DiStefano said that on average at Pac-12 schools, 15 percent of alumni give back to their universities. The numbers factor into university rankings, such as those published by U.S. News and World Report.
DiStefano said that by fiscal year 2016, he wants to double the CU-Boulder alumni giving rate to 16 percent.
To that end, the Alumni Association on the Boulder campus is working to better engage its graduates, said Tori Peglar, associate director of communications and marketing for the association.