Credit card issuers still cashing in on college students, alums

Matt Zalaznick's picture
Thursday, December 19, 2013

While government reform has significantly curtailed the number of credit cards being offered on college campuses, card issuers and universities are still cashing in.

The total number of marketing agreements credit card issuers had with colleges, universities and affiliated groups like alumni associations in 2012 was down 41% from 2009, when the Credit Card Accountability, Responsibility, and Disclosure Act was passed restricting the marketing of credit cards to college students, according to a report released Tuesday by the Consumer Financial Protection Bureau.

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