Counteracting the Commoditization of Higher Education

Ann McClure's picture

ARAMARK, a leader in providing professional services to colleges and universities across North America, is pleased to announce the 2012-2013 release of Presidential Perspectives. Now in its seventh year, Presidential Perspectives is a collection of 10 thought provoking chapter essays authored by college and university presidents. This compelling leadership series examines topics impacting today’s higher education institutions. The theme of this year’s Presidential Perspectives series, “Responding to the Commoditization of Higher Education,” examines the changing perceptions of higher education and the struggle among higher learning institutions to differentiate their offerings while competing in a market that presents higher education degrees as items to be purchased.
“The higher education-as-a-commodity mentality is increasingly omnipresent, with advertising saturating virtually every medium of our daily existence, permeating the Internet, social media outlets, and especially college campuses,” explains Dr. Muriel A. Howard, President of the American Association of State Colleges and Universities (AASCU) and author of the series’ forward. “Among the promises sent to prospective students is a guarantee that they can finish college in four years or less and when they graduate they will be gainfully employed.”

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