Converge Consulting is proud to announce an alliance with the Council for Advancement and Support of Education to release the findings of a recently conducted national study on donor attitudes, motivations, and behaviors. Converge also offers products and services derived from the study that can help higher education fundraising professionals in their efforts.
The study of 2,050 alumni of U.S. colleges and universities explores three questions:
What motivates people to give?
What differentiates those who give from those who do not?
Where and how should advancement professionals expend limited resources to maximize their results?
The findings suggest that segmenting and communicating with potential donors based on a set of motivational characteristics may be more effective than segmenting them by class year, academic major, gender, or other categories that have traditionally been viewed as significant. The findings will help fundraising, alumni relations, and communications professionals: