Converge Consulting Releases Alumni Donor Motivation Study Findings in Partnership with CASE

Ann McClure's picture
Monday, February 13, 2012

Converge Consulting - http://www.convergeconsulting.org/ - a multi-channel marketing firm for fundraising professionals in higher education, is proud to release research findings pertaining to more than 50,000 alumni attitudes and motivations associated with donating to their higher education institutions. "Findings from the Field: The Donor Motivation Study in Practice" is the second in a series of white papers presented in alliance with the Council for Advancement and Support of Education (CASE) - http://case.org/.

The first paper of the series discussed Converge Consulting's national study findings related to donor motivation and presented three segments of alumni respondents that vary significantly in terms of their attitudes and motivations associated with giving to their alma maters: Champions, Friends, and Acquaintances.

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