Datamark, the leader in data-driven enrollment marketing, has expanded its digital media solution with added Search Engine Optimization (SEO), Pay-Per-Click Search (PPC) and Display Advertising strategies that enable schools to drive more qualified inquiries to their website and engage high-interest prospective students. Colleges and universities can achieve greater online visibility, as well as create and maintain brand awareness, so more prospective students find their sites, research offerings, inquire and, ultimately, enroll.
“Getting a school to stand out from the pack through search and advertising is a science that requires appropriate planning, budgeting, targeting, and flexibility,” said Steve Winchester, VP of Marketing and Solutions Management. “There is a smarter way to navigate online enrollment marketing opportunities, and that is where our expertise comes into play. From messaging and placement to analytics, we help our clients continually evolve their digital media efforts to reach and connect with the right prospects in the right ways.”
With Google and other prominent search engines continually updating their algorithms and the way they show search results, it is critical that institutions make adjustments regularly to keep up with these changes. To ensure its client institutions stay current, Datamark performs a complimentary audit of a school’s website and then prepares a six-month SEO plan, which includes creating compelling title tags, building quality links, and boosting social media, going beyond just keyword ranking to focus on attracting relevant inquiries.
Datamark’s PPC search campaigns can provide some of the highest converting inquiries by targeting individuals at the moment they begin looking for a school or program. In fact, 8 out of 10 education seekers don’t know which school they want to attend as they begin their research, which is where PPC search can play an important and impactful role in generating qualified inquiries. Datamark is a Google AdWords Certified partner and currently bids on 30,000 education-related keywords.
Lastly, Datamark’s custom display campaigns help schools diversify their media mix and build brand awareness. Through modeling, profiling and retargeting, interactive ads are highly personalized to reach and engage prospective students and send targeted traffic directly to an institution’s website. Through its tailored media plans and effective buying strategies, some client institutions have already increased search traffic by 20-30 percent with conversion rates increases of 15-25 percent.
For more information on Datamark’s comprehensive Digital Media Solution, please visithttp://www.datamark.com/solutions/.