University of Vermont seniors used to have to go out of their way to get to the career center. That changed last fall, when the center was handed a piece of prime real estate on the first floor of the school's bustling student center.
The high-profile location signals a new priority for the campus, one that's echoing at colleges coast to coast. Under growing pressure to demonstrate the return on investment of a college education, many schools are boosting their attention to jobs and careers.
The University of Texas System just launched an interactive website that enables students and parents to see what recent graduates in their major are earning. The University of Southern California in Los Angeles now trains academic advisers and faculty in career counseling. Even before classes started last fall, entering freshmen at St. Olaf College in Northfield, Minn., were invited to take a personality inventory as a first step toward exploring vocation.