Student recruiting firm TargetX is making it possible for admissions offices to capitalize on the dominant role of social media in the lives of their prospective students. Through a key enhancement to the Student Recruitment Manager (SRM), TargetX is integrating the two most important social networks into its groundbreaking customer relationship management system.
"This is a chance for schools to bring all that social stuff into their CRM strategy," says TargetX CEO Brian Wm. Niles. "You can now get a complete picture of your prospects, including what they're saying and thinking about you on Facebook and Twitter.