Colleges Can Now Track Social Web 'Chatter' to Help Recruit Students Thanks to TargetX CRM Tool

Ann McClure's picture

Student recruiting firm TargetX is making it possible for admissions offices to capitalize on the dominant role of social media in the lives of their prospective students. Through a key enhancement to the Student Recruitment Manager (SRM), TargetX is integrating the two most important social networks into its groundbreaking customer relationship management system.

"This is a chance for schools to bring all that social stuff into their CRM strategy," says TargetX CEO Brian Wm. Niles. "You can now get a complete picture of your prospects, including what they're saying and thinking about you on Facebook and Twitter.

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