College of William & Mary Selects CRM System from TargetX to Improve Student Recruitment

Ann McClure's picture
Tuesday, September 20, 2011

One of the nation's premiere colleges is looking for a more efficient and effective way to connect with prospective students, and has decided that a cloud-based CRM system from TargetX is the solution.

The College of William & Mary has selected the Student Recruitment Manager, a customer relationship management (CRM) tool developed specifically for college admissions by TargetX, the leading student-recruiting firm serving higher education.

"The SRM will enhance our ability to communicate with prospects and make it possible to maintain an ongoing conversation," said Tim Wolfe, Senior Associate Dean of Admission at the famed Virginia institution. "We'll be able to build stronger connections between prospective students and the college."

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