College fund tinkers with its slogan to stress investing in students

Matt Zalaznick's picture

The United Negro College Fund, now known as the U.N.C.F., is introducing a new public service advertising campaign this week that tweaks its well-known tagline to stress the importance of investing in university education for young African-Americans.

The new tagline, “A mind is a terrible thing to waste but a wonderful thing to invest in,” was created by the advertising agency Y&R in conjunction with the Advertising Council, as was the tagline created in 1972 that it is replacing, “A mind is a terrible thing to waste.”

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