City College's ad blitz seeks to curtail exodus of students

Tuesday, February 4, 2014

City College of San Francisco spent $503,000 on an advertising campaign - everything from billboards to spots on Cartoon Network - to stop the flood of students leaving after the school's accreditation was threatened.

Records show the college spent $98,000 on cable TV and Xbox ads, $87,000 on digital billboards (most notably at the foot of the Bay Bridge in Oakland), and $56,000 on bus and trolley placards and digital radio.

The college spent thousands more on community and foreign-language newspapers, postcards, social media and mainstream radio.

The biggest beneficiary may have been a Wisconsin ad firm, Interact Communications, which was paid $165,000 to produce the campaign.

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