Things just aren’t the same at business school admissions offices. Some top schools now measure how interested applicants seem so they can accept the ones who are likely to enroll. Many have cut down on required application essays and request self-expression in PowerPoint or video format. Cornell University’s Johnson Graduate School of Management announced it would let prospective students sync their LinkedIn profiles with their applications.
These efforts reflect administrators’ desire to engineer the perfect MBA class: a harmonious clan of high-achieving, loyal students.
One top school is getting even more sophisticated: The University of Chicago’s Booth School of Business surveys current students about their classmates’ popularity and potential in order to predict who will be the most successful (and wealthiest) after they graduate.