Changing the Structure in the Admission Office to Adapt to New Technological Realities

Ann McClure's picture

Technology has changed everything in college recruitment and admission offices have been slow to respond.

As the importance of the web site continues to grow, more students rely on Facebook and other social media sites to find information and text messaging becomes the preferred form of communication, enrollment management leaders may now wish to reconsider the structure in the admission office and the job descriptions of admission counselors.

In this session presenter John Dysart will provide suggestions for a new approach that will allow recruitment offices to more effectively respond to new technological realities to improve outcomes.

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