Our honors college has a koi pond and a gorgeous garden. Our leisure pool has been compared to those of resorts, and our student housing has residence halls nicer than some apartment complexes.
Luxury and academics go hand in hand at UCF and the university had a legitimate right to market that.
While many might be quick to criticize this as the university moving away from the academic side of higher education, people also need to be aware that college is an experience. Going to a university that is aesthetically appealing and provides opportunities to relax and enjoy oneself is an absolute luxury, one we are lucky enough to have. Why wouldn’t we market that?
“Every university has books. Every university has professors. What differentiates you?” UCF spokesman Grant Heston told the Orlando Sentinel regarding the ad.
He’s right. Every school has award-winning faculty or programs but not every university has the amenities and stunning landscape that UCF calls its own. UCF chose to concentrate not on the academics that it has gotten recognition for but the personal and recreational positives that also define our institution. We set ourselves apart. Instead of criticizing, other institutions should be looking at how to do the same.