California universities come up with crazy crowdfunding scholarship idea

Monday, September 23, 2013

If you’ve made a promise to learn the didgeridoo, adopt a kitten, dress up in a costume everyday for a month or do just about anything, you can turn your goal into a fundraising campaign for University of California financial-need scholarships.

On Wednesday, the UC system launched Promise for Education, a unique, six-week social media initiative to create scholarships for UC students. The crowdfunding effort asks participants to come up with a personal promise that they'll carry out if they meet a fundraising goal.

Anyone can make any promise, though the university has some creative suggestions: wear a cow suit every day for an entire week, become a vegetarian, coach a little league baseball team, compose a piece of music and a number of other community-spirited ideas.

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