Boston Universities Launch Campus Card Taxi Payments with CMT and CBORD

Ann McClure's picture

Students at two Boston universities are getting around town easily and securely using their campus ID cards, thanks to a new and innovative partnership between CBORD, a provider of campus card and integrated security solutions to colleges and universities, and Creative Mobile Technologies (CMT), the nation's leading provider of in-taxi media and payment technologies. Emerson College and Suffolk University students can now pay for taxi rides using campus card funds, thanks to an integration between CBORD's industry-leading UGryd commerce platform and Creative Mobile Technologies (CMT)'s cutting-edge taxi cab payment system.

Integration Extends Campus Card Services On Campus and Off

Emerson and Suffolk students already rely on their campus cards for purchases on campus and off. Emerson College uses CBORD's CS Gold campus card system, while Suffolk University uses CBORD's Odyssey PCS system. Both card systems feature a full integration with CBORD's UGryd commerce platform, extending the campus card's power to local area merchants. Now students simply swipe their cards at CMT's in-taxi payment terminals, available in 1,200 of the city's taxis, to pay for rides and tips using campus card funds.

"Having the ability to pay for your cab with your [Ram] card is a great benefit for Suffolk students and encourages safe travel any time of day," said John Silveria, Assistant Dean of Students, Suffolk University. "The ability to use the card for travel is convenient and helpful for our students living in and around Boston."

Campus Card Payment Improves Student Services, Security

Student services and security were driving factors for both universities when rolling out the solution. From a service perspective, students enjoy the convenience of paying for a variety of goods and services with their campus cards. Cashless payments also improve security by giving students another easy way to pay for safe transportation to and from their destinations.

"Previously, Emerson offered vouchers through our Public Safety department to help students pay for taxi rides and bill them to their student accounts," said Thomas Doyle, Assistant Director, Business Services, Emerson College. "Paying with the campus card is more convenient for everyone involved, and our students have received it enthusiastically. We have been steadily expanding our off-campus program for some time, and this taxi payment integration is a great addition."

"Creative Mobile Technologies is proud to partner with CBORD on this exciting integration that allows our cutting-edge in-taxi cab media and payment technology to accept payment through student IDs," said Jason Poliner, CMT's Vice Chairman and Chief Operating Officer. "Students are often the early adopters of new technologies, and we are pleased to offer two major Boston campuses the opportunity to pilot this technology as the students commute around the city."

"We are excited to see how quickly students have embraced this service," said Shawn McCarthy, Managing Director of Commerce Solutions, The CBORD Group, Inc. "A CBORD campus card is an integral tool in the lives of students at Emerson, Suffolk, and hundreds of other universities around the world. Creative applications of technologies like this one, which improve student services and security, further prove the value of a well-rounded campus card program to a university."

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