Nic Baughman, a Boise State University student, was riding on the shuttle bus that traverses the campus when he noticed a couple of other passengers talking. Each wore a cap bearing different New York Yankees emblems on the front. As they admired each other's logos, they took off their hats and swapped them.
An idea flashed in Baughman's brain. Why swap hats? Why not swap logos?
That was three years ago. Since then, Baughman, now 24 and working on a master's degree in chemistry and biology at Boise State, has tinkered at his kitchen table trying to perfect a hat with removable logos.