Blackboard, which built its empire by giving cyber support to schools and universities, is now increasing its support for students. The company plans to open a virtual bookstore where students can purchase or rent textbooks and other course materials, according to a news release.
It's just the latest step in the company's strategy shift under CEO Jay Bhatt, chronicled last July in a Business Journal cover story.
The District-based company is kicking off the initiative with limited trials this spring with about a dozen colleges and universities. A full launch is planned this summer.