The Big 12 Conference has announced a three-year integrated marketing campaign to promote and advance academic achievement and distinguished research endeavors among its 10 member institutions, particularly in the areas of science, technology, engineering and mathematics (STEM). The campaign kicked off on Saturday, Nov. 16 with a Public Service Announcement (PSA) blitz featuring a series of 11 different 30-second PSAs that will be broadcast nationally during Big 12 member football games.
With the unveiling of the PSA campaign, the Big 12 also introduced the new microsite www.Big12MakingaDifference.com further recognizing member university scholarly performance. The site will serve as an online library of information, videos and PSAs providing up-to-the-minute stories about important academic successes and notable research efforts undertaken by Big 12 faculty, students and universities.
In addition, next summer in conjunction with Big 12 Football Media Days, the Conference will host the first in a series of scholastic conferences featuring distinguished faculty, students, graduates and researchers from across the Big 12. The event is designed to further enrich the educational and research programs at the universities by continuing to foster an open, collaborative culture of scholarly exchange throughout the Conference.
“When considered collectively, Big 12 universities educate more than 293,000 students annually, giving them the skills and knowledge to contribute to a better workforce, build stronger communities and tackle local and global challenges,” said Burns Hargis, president of Oklahoma State University and chairman of the Big 12 Conference Board of Directors. “This campaign is our opportunity to celebrate the significance of that mission while showcasing the vibrancy of our conference-wide academics – as evidenced by the unique accomplishments of each school.”
“The strength of the Big 12 Conference combined with the preeminence of our member universities provides the perfect context to launch this initiative,” said Big 12 Conference commissioner Bob Bowlsby. “We have a lot to be proud of in the Big 12, and we are eager to spread the word about our collective accomplishments and demonstrate how Big 12 member institutions are making a difference.”
Some of the programs and achievements featured in the campaign include:
About the Big 12 Conference
The Big 12 Conference is comprised of 10 Universities - Baylor, Iowa State, Kansas, Kansas State, Oklahoma, Oklahoma State, TCU, Texas, Texas Tech and West Virginia. The Big 12 is an NCAA Division I intercollegiate athletics conference that encompasses five states with over 37 million people within its geographic footprint. During its 17-year history, the Conference has produced 566 Academic All-America selections, and claimed national championship team titles in 16 of its 23 sponsored sports. Its student-athletes and teams have combined for 537 individual NCAA titles and 52 team national championships. More than 4,200 student-athletes from across the United States and around the World compete annually under the Big 12 banner. www.Big12MakingaDifference.com