Bethel University standardizes on Enrollment Rx

Stefanie Botelho's picture
Monday, May 12, 2014

Enrollment Rx, the leading provider of cloud-based Constituent Relationship Management (CRM) solutions for higher education, today announced that Bethel University has selected Enrollment Rx to unify enrollment management across their graduate, undergraduate and seminary programs. Standardizing enrollment management onEnrollment Rx will enable Bethel to streamline communication internally across departments and externally to prospective students, with the ultimate goal to increase enrollment. The university plans to go live with 65 users in the summer of 2014.

St. Paul, Minn.-based Bethel University has been a leader in Christian higher education since 1871. Previously, the admissions departments had individual solutions, including home-grown and CRM systems that proved ineffective in tracking steps throughout the student lifecycle. Bethel selected Enrollment Rx to create a unified CRM environment with a 360 degree view of each applicant’s relationship with the university, ensuring a consistent admissions experience as students apply to undergraduate, graduate and seminary programs. Built on salesforce.com, Enrollment Rx provides Bethel with an innovative, flexible platform that will grow with the school as needs evolve. They will also bring the admissions application in-house with a customized application student portal from Enrollment Rx.

“Because of Enrollment Rx’s deep expertise in higher ed, we were confident that we would be teaming up with a strong partner to transform how we manage enrollment,” said Mark Posner, CIO, Bethel. “By not having to support home-grown systems anymore and eliminating the need for third-party application vendors, we expect a significant cost savings. Plus, establishing a common, consistent way of doing business willhelp us make great strides in how we communicate throughout the entire admissions process.”

Enrollment Rx delivers a consistent recruiting platform, enabling Bethel to engage its recruiting partners, such as coaches, advisors, and the student success team, into theprocess. The cloud-based CRM offers an easy way for recruiters to input data via mobile devices, as well as easily generate task lists, reminders and reports in order to stay organized. In addition, instead of managing on- and off-campus event planning with spreadsheets and web forms, Bethel will streamline the process with Enrollment Rx. For more information on Enrollment Rx’s full suite of full lifecycle

About Enrollment Rx

Enrollment Rx is a higher education technology vendor, which provides innovative cloud-based CRM solutions thatspan the entire student lifecycle. Built on salesforce.com’s cloud computing platform, Enrollment Rx puts enterprise-class functionality and limitless scalability within reach of any size school. Academic institutions like theUniversity of Miami, Babson College and Saint Louis University rely on Enrollment Rx to eliminate business process inefficiencies, maximize constituent engagement, and future proof their business for tomorrow.