Bentley University Taps Overdrive Interactive to Manage Paid Search and SEO

Ann McClure's picture
Monday, August 6, 2012

Bentley University, a leading private co-educational business university in Waltham, Massachusetts, has named Overdrive Interactive in Allston, Massachusetts as agency of record for SEO and paid search.

As agency of record, Overdrive Interactive will implement strategies to drive qualified applicants to Bentley’s website while increasing online visibility for the university and its distinctive undergraduate and graduate business programs.

“Overdrive Interactive is an acknowledged leader in its field,” said Vic Schlitzer, Bentley’s Director of Marketing. “Working with Overdrive, we expect not only to enhance our success in the search arena but to leverage their search expertise in other areas of our overall marketing program as well.”

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