America’s clouded college thinking

Matt Zalaznick's picture

College is having something of a branding crisis. It’s increasingly expensive, some of the most popular majors are declining in market value, and the four-year degree has become more of a cultural rite of passage than a gateway to the American dream.

But yet, as a new study from Sallie Mae proves, it’s still considered a necessary investment in a teen’s future by parents and students alike.

According to the results of Sallie Mae’s sixth annual survey How America Pays for College, 86 percent of students and 85 percent of parents strongly agree that college is an investment in the future—the highest proportion since 2010.

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