Ad Highlights Value of Going the Community College Route

Lynn Russo Whylly's picture

Elgin Community College (Ill.) has embarked on a new marketing campaign to encourage prospective college students to take the community college route over the more expensive four-year university track. In a 50-second commercial that is now playing before trailers at movie theaters from St. Charles to South Barrington, Elgin Community College pitches the value of a community college education.

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