"The 2012 State of Web and Social Media Analytics in Higher Ed" at UBTech 2012

Tim Goral's picture

While the use of “Learning Analytics” is currently gaining more traction in higher education, some marketers in universities and colleges across the country have been using web and social media analytics for a few years.

Started 2 years ago at this conference in Las Vegas, the web analytics revolution can now be… analyzed.

In this session, you’ll get a good quantitative and qualitative overview of how institutions have adopted analytics to inform their marketing decisions. By sharing the main results of the third yearly survey on the State of Web and Social Media in Higher Ed, trends, emblematic success stories and useful resources, University Business Interent Technology columnist Karine Joly will also help you become a web and social media evangelist at your institution.

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