James Garland was president of Miami University -- a public university in Ohio -- for a decade, retiring in 2006 after spearheading a number of changes aimed at raising the school’s profile and pulling in more out-of-state students, who pay higher tuition and are typically wealthier.
Garland oversaw extensive construction plans, facility upgrades, and a major change in the tuition model that raised in-state tuition to match the higher prices paid by out-of-state students. (That plan eventually fell by the wayside, but the same concept is still floated at some public universities -- including, most recently, by a planning group at the University of Virginia.)
Recently, Miami University was spotlighted in a Washington Monthly article documenting its heavy use of merit aid to attract out-of-state students. We’ve also reported on how public schools are using merit aid to boost their bottom lines.