Constituent Relationship Management (CRM) is a term often used to define a comprehensive means of managing student relationships with an institution. In recent years, relationship management solutions have been created to let you improve operational efficiency, increase enrollment and revenue through better management of your institution’s day-to-day contact and marketing outreach to prospective students, current students and alumni.
Traditionally, however, CRM solutions for higher education have been enterprise-wide undertakings that require considerable investment of IT resources. Not only are these types of installations cost and labor intensive, they tend to be focused on the needs of the resource-rich institutions, and rarely meet the needs of the resource-strapped.
Fortunately, new Web-based services make it easier than ever for higher education to manage student relationships and marketing in a cost-effective manner that scales to the needs of both departments and entire institutions. However, while technology can facilitate your initiatives, successful strategies revolve around a student-centric philosophy of providing optimal service.
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A New Approach to CRM for Higher Education
Intelliworks offers a Web-based alternative to CRM for Higher Education designed to be flexible and configurable to the needs of your institution, whether you choose to implement on a departmental or program level, or across an entire institution. This means you could benefit from enhanced relationship management and marketing in a matter of days, not weeks or months, and with little or no involvement from IT, depending on deliverables.
Intelliworks offers a full suite of relationship management and marketing tools that offer an all-in-one contact management, email marketing, event management and analytics solution that has already helped dozens of institutions across the globe increase enrollment, improve operational efficiency and enhance marketing and outreach efforts to their constituents.
Free Webinars presented by Industry Thought Leaders
View a recording on best practices in relationship management and marketing featuring technology and admissions professionals from leading colleges and higher education institutions
Executing on Your CRM Strategy
Hosted by Intelliworks, this Webinar featuring Stephen Laster, CIO of Harvard Business School explores best practices on implementing CRM. During his presentation, Mr. Laster shared his first-hand experience with implementing CRM programs, including examples of how such efforts have aided Harvard Business School’s recruitment marketing efforts. Click here to download
Overcoming Data Silos & Marketing Challenges to Boost Enrollment
Presented by the admissions department at New England College, this Webinar features a case study on how improved relationship management and marketing lead to a dramatic increase in enrollment at this institution. See how New England College was able to leverage an easy-to-use, Web-based solution to overcome data silos and increase its marketing outreach efforts. Click here to download