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University Business Magazine Media KitYour direct line to over 46,100 college and university administrators who control budgets of more than $270 billion per year.
Key PersonnelDavid Fales Joyce Kacin Terry Nelson Matt Golda Jean Marie Angelo Rosetta Moore The MarketBy spending $270 billion/year. the 4,500 colleges and universities in the U.S. constitute a very robust and expanding market. Most of these IHEs Institutions of Higher Education) are, in fact, big businesses, whether they are non-profit or for-profit. And, they're adopting the same smart business strategies and solutions as other business enterprises. In addition, higher education is facing turbulent times and senior administrators must develop and serve new markets.
University Business is the only magazine to specifically address the needs of the 46,000 senior administrators confronting these and other complex management issues. Higher education keeps growing and growing. Enrollment steadily increases, each year, bringing more and more revenue from tuition, fees and ancillary expenditures. These institutions must continually upgrade and expand the physical and technical infrastructures to keep pace. That continuing boom generates an enormous and ever-expanding demand for a broad range of products and services in finance, marketing, facilities management, and technology. Specifically, colleges and universities are major consumers of banking, investment, and capital finance; energy, food and facilities management service; computer hardware, software, telecommunications, systems, and Internet services. University Business is the only publication to deliver these products and services exclusively to the key decision-makers. The ReadersA unique audience with tremendous buying power University Business is unique because it reaches the essential core of the decision-makers for business solutions on campus - top management, financial management, and senior management in every major department. For advertisers, the magazine is very effective and efficient. It delivers their marketing message to the key departmental decision-makers, and to the top brass who drive, fund and approve major purchases for all departments. They will all be 'on the same page' when they meet to select the vendor of choice. The Magazine
Groundbreaking editorial focusing on the business of higher education University Business is unique in bringing the techniques and spirit of first-rate business journalism to the world of higher education. Each issue is filled with comprehensive reporting, informed analysis, and real-world solutions�all presented with an insider's understanding of the field and its challenges. Articles address a wide range of concerns: How can universities take advantage of new markets? What's the best way to respond to new online and for-profit competitors? When does outsourcing really work�and when should it be avoided? What can the corporate world teach the university about procurement? In addition, each issue contains news about groundbreaking programs, innovative strategies, and the burgeoning education industry�not to mention higher education's clearest, most accessible guide to new technology and how to use it. With lively, concise writing and award-winning graphics, University Business is provocative and to the point. Exclusively reaching senior administrators across campus departmentsBy targeting only the over 46,000 college and university key decision-makers, the editors of University Business report and write about senior administrators' most pressing concerns. Advertisers in University Business benefit from focused editorial circulation thus maximizing the impact of their advertising dollars. |
