With President Obama's 2020 challenge and recent research estimates indicating that by 2018 U.S. employers will require 22 million additional workers with degrees, more Americans are - and will be - heading back to school. Those colleges and universities that proactively position themselves to take advantage of this increase in student demand will be at a substantial competitive advantage when it comes to maximizing their benefit from this higher education explosion. But where, exactly, should they position themselves?


