It's not uncommon for a capital campaign or annual fund drive to focus on scholarships or need-based grants. Here's how financial aid officers can help advancement staff make their fundraising case-and avoid pitfalls in establishing endowed scholarship programs.
1. Share the Numbers-and Their Impact.
An excellent place to start is factually demonstrating the need for funds. An aid officer should provide data to show:
Evidence of the growing gap between tuition charges and the typical enrollee's ability to pay.