MORE AND MORE HIGHER ED institutions have started using blogs to engage prospective students or alums; inform current students, faculty, and staff ; promote events, and even communicate with project stakeholders. Blogs can be powerful channels for institutions, but it's not always the case.
TO PRINT OR NOT TO PRINT? That is the question more and more institutions are contemplating when budgeting for their publications targeted to prospective or current students. Whether they are called digital natives or members of the Net Generation, there is no question that teens and young adults are superusers of the internet.
LAST JANUARY, MICHAEL Wesch, assistant professor of anthropology at Kansas State University, created a great audiovisual illustration and explanation of the power of Web 2.0 technologies. Produced in the basement of his house, this video was only 4 minutes and 31 seconds.