Internet Technology

It's the Community, Stupid!

A seven-step plan to raise and nurture any community online
 

Magazines: Gone Digital, Going Paperless?

Making decisions in the transition from print to digital for campus publications
 

It's 2008: Is Your 911 Website Ready?

<em>Eight tips for designing an institution's crisis web template</em>

Facebook Applications: The Game Changer?

New ways higher ed institutions can use social networking

10 Steps to Better Blogs

Creating a blog is easy. Making it great requires a plan.

MORE AND MORE HIGHER ED institutions have started using blogs to engage prospective students or alums; inform current students, faculty, and staff ; promote events, and even communicate with project stakeholders. Blogs can be powerful channels for institutions, but it's not always the case.

Demand print or print on demand?

TO PRINT OR NOT TO PRINT? That is the question more and more institutions are contemplating when budgeting for their publications targeted to prospective or current students. Whether they are called digital natives or members of the Net Generation, there is no question that teens and young adults are superusers of the internet.

Lights, Camera, YouTube, Action!

Higher ed institutions can unleash the power of online videos without breaking the budget.

LAST JANUARY, MICHAEL Wesch, assistant professor of anthropology at Kansas State University, created a great audiovisual illustration and explanation of the power of Web 2.0 technologies. Produced in the basement of his house, this video was only 4 minutes and 31 seconds.

A Second Life for Higher Education?

Virtual worlds may wind up breathing new life into teaching, learning, and creative expression.

Facebook, MySpace, and Co.

IHEs ponder whether or not to embrace social networking websites.

To be or not to be on MySpace, Facebook, and other social networking websites? That is the question. With the growing interest in these online marketing and PR newcomers, higher ed leaders are wondering about making the leap and setting up a presence in such uncharted-and often described as dangerous-waters.

PR on the Web 101

Institutional Public Relations teams may be preventing their schools from getting deserved media coverage. Here's how the web can help.

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