Internet Technology

Websites Gone Mobile

More institutions exploring--and succeeding with--mobile web

It's 2010. Do you know where your mobile web visitors are? If your college or university hasn't managed yet to provide an online presence for this growing section of its target audience, it should probably have been named a New Year's resolution. The days where desktop computers—or even their little brothers the laptops and netbooks—were the only important devices in web town are over. The year of the mobile web has finally dawned upon us, and there is no turning back.

How to YouTube with Success

Six tips for optimizing online videos

Social Media Measurement 101

A seven-step plan to set up (and benefit from) a simple social measurement program

USING SOCIAL MEDIA IS JUST not optional anymore for many marketing, communications, PR, and web professionals working at colleges and universities. While Facebook, Twitter, YouTube, Flickr, and LinkedIn as well as other social networking websites were only used by a small group of institutions just two years ago, they have now become default communication platforms for the majority in trying to reach and engage students, alums, and other constituents on their terms and at a minimum cost.

The ABCs of Mobile Marketing

Words to know in exploring this new frontier in higher education marketing

WHILE ONLY 19 PERCENT OF Americans aged 12 to 17 have ever listened to a podcast, according to the Pew Internet and American Life Project, many institutions have invested in academic or marketing initiatives to offer content and updates via podcasting. At the other end of the line, the possibilities for reaching and engaging the 75 percent of teens glued to their mobile phones are still mainly ignored by the majority of marketing strategists in higher education.

2010: Print to Web Odyssey?

A five-step plan for assessing and negotiating the transition from print to web publications
 

JULY 1 WILL MARK THE START of the new budget year in most institutions across the country. Nothing new, as that’s the regular budget cycle of higher education. But new this year are the deep cuts some budgets have undergone due to the economic situation.

Web Redesign on a Dime

Tools, tips, and tricks to revamp or upgrade an institutional website
 

More with Less

Seven ways to survive the budget crunch
 

Should You Twitter?

Real and effective communication, 140 characters at a time
 

It's the Community, Stupid!

A seven-step plan to raise and nurture any community online
 

Magazines: Gone Digital, Going Paperless?

Making decisions in the transition from print to digital for campus publications
 

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